Qualitative Netnography
We broaden the social listening and the web monitoring also in the qualitative analysis of small/smart data through a netnographic phase (we like to call it ironically “word of mouse“, meaning a desk analysis of digital
[n]ethnography)
Through the use of crawlers and research through hashtags, we recruit from the web using the web and from social-media, relevant information to the various steps of qualitative research. Netnography with qualitative approach:
• Explore the reality starting from on-line
• Includes observation, but also interaction: the moderator interacts online with people on social media (in the first stage “blind”, in a second stage by declaring openly)
• Often analyses evolved target (e.g. bloggers, trend-setters, Twitter users or new social) and helps to detect developing trends
• Can be followed and/or supplemented by a qualitative traditional
We broaden the social listening and the web monitoring also in the qualitative analysis of small/smart data through a netnographic phase (we like to call it ironically “word of mouse“, meaning a desk analysis of digital
Through the use of crawlers and research through hashtags, we recruit from the web using the web and from social-media, relevant information to the various steps of qualitative research. Netnography with qualitative approach:
• Explore the reality starting from on-line
• Includes observation, but also interaction: the moderator interacts online with people on social media (in the first stage “blind”, in a second stage by declaring openly)
• Often analyses evolved target (e.g. bloggers, trend-setters, Twitter users or new social) and helps to detect developing trends
• Can be followed and/or supplemented by a qualitative traditional