Quick Research
Quick research: a format of qualitative research that provides for the time optimization thanks to various methodological expedients.
Quick Research is …
- ideal for copy test, concept test, pack test and all types of non-exploratory/creative research
- a work in progress approach: the co-moderation of two psychologists moderator and the quick debriefing at the end of each focus (with the possible presence of the customer) allows to speed up the analysis
- the presence of just qualitative senior researchers helps to add value to all the research stages (the research director follows himself all the steps of the path, moderation included)
Quick Research
Quick research: a format of qualitative research that provides for the time optimization thanks to various methodological expedients.
Quick Research is …
- ideal for copy test, concept test, pack test and all types of non-exploratory/creative research
- a work in progress approach: the co-moderation of two psychologists moderator and the quick debriefing at the end of each focus (with the possible presence of the customer) allows to speed up the analysis
- the presence of just qualitative senior researchers helps to add value to all the research stages (the research director follows himself all the steps of the path, moderation included)