Bulletin Boards
The online forum/web discussion/board bulletin are not the simple transposition of the focus group on the web, because they require codes, rules and different paradigms.
They represent an opportunity not only for the obvious advantage in terms of cost reduction because:
- They make respondents more free to express themselves even on sensitive issues due to the possibility of anonymity
- They have a wider sample basis (15-20 participants)
- They allow the presence of the target belonging to different geographical areas
- They allow the execution of multi-country field
- They offer the opportunity to adapt work in progress track and research objectives
- In a logic of co-creation, they can include the presence of the client, “hidden” among respondents.
Our forums offer additional benefits through a series of qualitative measures aimed at preserving the quality and foster creativity. In fact, social – qualitative.com:
- Selects the moderators with more experience in the conduction and management of the material produced in the forums
- Structures the forum on the basis of argument and characteristics of the participants (duration, number of accesses , obligation to answer)
- Chooses the most suitable platforms (social, such as Facebook), which offer the best user experience both to the conductor and participants, which allow you to limit/cancel the bias typical of the focus groups, making the individual response a priority before the interaction between respondents, only select forums that are accessible on mobility. We monitor the best platforms from the U.S., UK and Germany in order to have always the best that the market offers
- Integrates the track with specific creative ideas for exploring the emotional/analogic associations limiting the phenomenological and rational drift typical of textual expression
- Associate to forum quantitative sections and/or individual video interviews to examine in depth, to promote a more complete reading level of phenomena
Finally, thanks to the experience reached and the co-management of forums by the two senior psychologists moderators, we are able to deliver the research report after only 48 hours of the end of the last forum
Our bulletin boards can also be configured as “online co-creation sessions” in order to develop deeper creativity and insights