Digital Home Test

It is at home that people interact with products, packagings, ads and TV shows: why should we interview them in artificial settings?

Using digital devices (web platforms or simply Skype!), it’s possible to interact with people during their daily and ordinary life, in real time and within their home/personal environment (or when they are shopping!).

Copy tests, pack tests, product tests take advantage of the face to face approach, of the real life situations, of the value for money typical of digital tools.