Engagement Index – Experience & Relationship Wheels
In the unconventional marketing era, the new evaluation parameter is the ability of a product/brand to create an active relationship with its target audience.
Social-qualitative.com has developed creative tests to measure the level of engagement.
Experience & Relationship Wheel ™ (Engagement Index) are two specific tools that allow us to assess the basic elements of the interaction (experience and relationship), ideal for the evaluation of any stimulus of traditional marketing (adv, pack, p.o.s. …) and unconventional marketing (events, viral movies, web pages …), in traditional and/or online researches.
The wheels allow to…
- Collect quali-quantitative data in a short time (fast compilation)
- Compare the gap between experience/current and ideal relationship
- Detect differences with brands/competitors brand
Due to their easy and immediate methods of administration, they can be used as a supplement to traditional focus, online forums or quantitative in-depth analysis
Their attractive appearance and the playful administration facilitate a possible integration of detection (research) and unconventional marketing activities in collaboration with specialized Agencies