About us

Social-qualitative.com is a division of Lexis Ricerche set up to develop innovative qualitative research methodologies in the age of the social media and web 2.0. We are ‘social’ inasmuch as we regard the web both as a subject and as a tool for research. Our approach is ‘qualitative’ not only in that it focuses on emotional aspects and on a motivational approach to research but also because we are constantly striving for quality in our projects.
Our aim is to deliver actionable, reliable and cost-effective results.

What we do

As digital makers, we look after our clients, always endeavouring to provide precise answers to their questions. Social-qualitative embraces a logic of co-creation to deliver qualitative research, offering not ready-made products but ad-hoc solutions. Whether it is a copy, product or concept test, a qualitative or quantitative project, a scenario, desk or ethnographic research, the thing that really matters is not what we do or how we do it but the results that we are able to produce.

Qualitative Research Manifesto

In 2013, we asked the 50 best Italian consultants to take stock of the qualitative research market. Their response enabled us to produce a Manifesto comprising 95 points that showed us what the future held in store for motivational research.
And the majority of those points are still relevant today!
Every single year we carry out a “deep dive” on these topics, since we strongly believe that we all need to continuously update our methodologies, to take account of all the latest innovations.

Our approach: some examples of innovation…

LOOKING THROUGH CONSUMER'S EYES

Digital observations carried out by the consumers themselves, to obtain a deeper understanding, in real life, of their behavior… without overspending!

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STORY TELLING INSIGHTS

The methodological approach based on the creation of stories stems on the realization that creative techniques based on storytelling foster creativity, free associations, perceptions, experiences and emotional links with products, brands and consumer experiences

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ONLINE CO-CREATION SESSIONS

Our bulletin boards are not just the “place” for obtaining information from consumers cheaply: if suitably prompted, the participants in a forum can supply free, creative and relevant replies and ideas

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ENGAGEMENT INDEX

Today, the new parameter of evaluation is the ability of a product/brand to form an active relationship with its target audience, thereby establishing a good level of engagement

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REAL CANDID CAMERA

To obtain a deep understanding of consumers’ attitudes and behaviours, without letting them modify their true way of being and interacting

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DIGITAL HOME TEST

It is at home that people interact with products, packagings, ads and TV shows: why should we interview them in artificial settings?

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We usually carry out multi-country projects: find out more about our services

Looking at the funny side of qualitative research:
 if qualitative research were a person? Here are the videos we shot a few years ago: