Quick Research

Quick research: a format of qualitative research that provides for the time optimization thanks to various methodological expedients.

Quick Research is …

• ideal for copy test, concept test, pack test and all types of non-exploratory/creative research
• a work in progress approach: the co-moderation of two psychologists moderator and the quick debriefing at the end of each focus (with the possible presence of the customer) allows to speed up the analysis
• the presence of just qualitative senior researchers helps to add value to all the research stages (the research director follows himself all the steps of the path, moderation included)