Specific topics

 

screenshot_8057

The quality of a research can also be measured through the use of targeted methodologies to the specific topic of research

Social-qualitative.com, thanks to the experience gained within Lexis Research, is able to propose a specific approach for each type of research as:

  • Personality Wheels® to define the personality of the brand
  • Ideal Benchmarks™ for the assessment of each element of communication (from the ADV to the pack) giving parameters to the perception of the ideal
  • Partage: to analyse in detail every aspect of a product concept
  • Frame by frame: to give an effective contribution to the finalization of communication still in a rough step (storyboards, animations)

Furthermore, the use of playful stimuli within the research allows us to make it more engaging and enjoyable (gamification)