We are driven by the desire to draw the best from qualitative research, combining innovative approaches, quality and co-creative spirit, in order to rediscover the pleasure of doing research
Web, mobile, social media has changed not only our lives, but also the consumers, the companies and the marketing. In a changing world, the fear of the unknown should be replaced with curiosity and pleasure to get back in the game: therefore, as digital makers, with courage we think that qualitative research should be rethought in terms of methods, approaches and time, also exploiting what technology and web 2.0 provide us
We believe that the logic of “standardization” many institutes have should be replaced with a “pursuit of quality” in all its aspects: recruitment, consultants selection, briefs, times, patterns and places of implementation, enhancement of the different figures, selection of research tools, how to return the results, constant updating
The widespread desire of participation, fueled by the opportunities offered by web 2.0, generated the transition from the split between supply-demand to the concept of co-creation of products/communication between individuals-companies. Similarly, social-qualitative wants to act with the firms in a logic of co-creation of researches and not of selling pre-packaged products. Co-creating quality researches also means a more interactive collaboration with the researchers consultants, other marketing experts, advertising and unconventional marketing agencies